Founded on 9th May 1950, SEAT was the car manufacturer that contributed to the motorisation in Spain. Still today, some of the most famous and iconic models of the Brand from Barcelona are produced in the country. The Brand’s history in Italy dates back to the ‘50s, when SEAT began exporting models to the Italian market.
In 1983 SEAT signed an agreement with the importer Koelliker, initiating a new commercial phase, marked by the debut of the iconic Ibiza. The launch of the car which would have been the Brand’s best selling model for years, coincides with the entry of SEAT into the Volkswagen Group – a step that subsequently, on May 1991, led to the foundation of the new company SEAT Italia. On 11th May 1994 SEAT Italia and SEAT Ricambi (SEAT Spare Parts) were integrated into Autogerma S.p.A., and today SEAT is part of VOLKSWAGEN GROUP ITALIA, the Italian subsidiary of the Volkswagen Group. The SEAT brand in Italy can count on a network of 53 dealers, with about 100 showrooms, and 204 Service Partners distributed throughout the country, to provide assistance to its customers.
Today SEAT is the only car company that designs, develops, manufactures and markets cars in Spain. It is the main industrial R&D investor in the country, of which it represents the 1% of GDP exporting 80% of its vehicles. A solid company, member of the Volkswagen Group, a global car manufacturer. A growing company, that continues to offer the best mobility solutions to make people’s lives easier. With over 70 years of history and 67 models launched, the evolution and modernisation of the cars have been a constant throughout the Brand’s journey, together with a profound technological development that has shaped every aspect of the cars, from safety systems to the most advanced connectivity. And not least, as part of SEAT’s commitment to a more sustainable and environmentally friendly mobility, the Brand is pursuing a broad electric offensive, which is set to commence in a very close future.